Factors affecting adoption of e-government services: A conceptual model

Many African governments have invested significant amounts of capital in e-government initiatives. This is mainly due to recognised potentials of e-government to help improve public service delivery and accountability. While the majority of e-government services in the continent are targeted at citizens in general, not many studies have been done to help understand factors that impact on citizen’s willingness to adopt e-government services. The objective of this paper is to explore factors that can help explain adoption of e-government services in general and using the findings to develop a conceptual model that shows how the various factors work together to influence adoption of egovernment services. The proposed model builds on the constructs of the Technology acceptance model (TAM) as proposed by Davis in 1986. The proposed model will assist governments to understand factors that need to be managed in order to ensure adoption of e-government services by ordinary citizens.